Anand Sambasivan, CEO of PrimaryBid.
PrimaryBid agrees deeper integration partnership with London Stock Exchange
Move will let companies offer share offerings for retail investors on the same terms as institutions.

Investment platform and AltFi’sCrowdfunding Platform Of The Year for 2019, PrimaryBid, has signed an agreement with the London Stock Exchange (LSE) to broaden its integration.
The integration will see companies listed or listing on the LSE to quickly include retail investors in share offerings on the same terms as institutional investors.
“We are excited to be working with London Stock Exchange in laying down the digital infrastructure that gives everyday investors equal access to capital markets transactions on the same discounts as the institutions,” said Anand Sambasivan, CEO of PrimaryBid.
For issuers PrimaryBid will be available through the London Stock Exchange’s Issuer Services Marketplace, a centralised gateway, letting them give access to Initial Public Offerings, follow-on equity capital increases and secondary block sales, and ultimately retail bonds.
“Issuers on the LSE can now access a broader pool of investors to augment capital formation and long-term trading liquidity,” said Sambasivan.
“Having this gateway available during transactions unlocks historical inefficiencies and brings tangible benefits to the ecosystem as a whole.”
In September PrimaryBid closed a £7m funding round from Pentech and Outward VC to fund its international expansion across European equity markets.
On Monday PrimaryBid was named Crowdfunding Platform Of The Year in AltFi’s 5th annual AltFi Awards, beating runner-up Crowdcube.