By John Reynolds on Wednesday 8 January 2020
The TV ad first launched on January 1 and is being broadcast across a wide range of channels.
Funding Circle has launched a TV advertising campaign which features a baby singing along in a cot to a song by US rock star Alice Cooper.
The ad for the peer-to-peer lender centres on a baby signing the chorus to the rock star's 1984 song I Am The Future.
According to Funding Circle, the baby is a metaphor for business owners.
Describing the ad, Funding Circle said: "Set in an ordinary UK city, dawn is breaking and we see a small baby waking up for the new day."
“Wriggling in its bed to the sounds of the Alice Cooper track, I Am The Future, our baby does something no-one expects a small baby should be able to – breaks out into a show-stopping version of the song."
Funding Circle added: "We know that for many business owners, there business is their baby and just like our baby they have potential to go further."
"We believe small businesses in the UK really are the future. We see them creating jobs, helping communities and driving our economy forward."
Funding Circle's last ad featured themed characters, which represented different small businesses doing extraordinary things every day and going further with the help of Funding Circle business loans.
The new TV ad launched on January 1 and according to Funding Circle is being shown across a wide range of channels.