Fitzrovia Finance will be using the Goji platform to offer investors IFISAs.
Property fintech Fitzrovia Finance has gone live on the direct lending investment manager Goji offering investors Innovative Finance ISAs (IFISAs).
IFISAs allow individuals to use a tax-free ISA allowance while investing in P2P lending.
Fitzrovia Finance will also use the Goji platform to hold client money and process payment transactions for property projects.
Goji provides investment technology to the alternative investment sector. It runs across 32 platforms and has £400m of assets under administration.
Fitzrovia Finance is a secured property lender which says it employs a "long-established team of secured lending industry experts" who select projects and typically insist on more than 150 per cent asset cover.
Fitzrovia Finance competes with high street banks and other financial services operations, to lend money to property firms who want to borrow between £1m and £15m.
Brad Bauman, CEO at Fitzrovia Finance, said: “Fitzrovia Finance will use Goji to facilitate investor’s access to an IFISA, allowing investment in our secured property loans tax-free. Goji’s platform and expertise enable us to enter this market quickly which is key to us offering a comprehensive premium service to our investors and to scale up our investor base.”
David Genn, CEO at Goji said: “At Goji our mission is to make it easier for investors to access high-quality private assets. Platforms like Fitzrovia Finance give investors access to leading industry expertise in real estate lending and we are proud to support their growth.”