News of Duncan Leslie's hire comes as Freetrade scraps £1 charge on instant trades.
Before his role at Monzo Leslie spent 15 years in senior roles at stockbroking giant Hargreaves Lansdown.
“Fundamentally there’s a big opportunity in the investment market,” Leslie (pictured) told AltFi.
“It was something I was passionate about at Hargreaves, but it was difficult to enact that vision. Monzo’s plans changed, a while back they were clear they wanted to become the financial hub in people’s lives, but that doesn’t seem to be the case any more.”
“I think fundamentally that everybody should be investing, especially with interest rates so low, you shouldn't be holding cash and Freetrade is getting rid of the big barriers to investing,” he added.
One of Leslie’s priorities at Freetrade is to improve “access to information, and to help break that down in a way that people can understand and find robust investment opportunities.”
Freetrade’s revenue model is now entirely based on its £3/month ISA and an upcoming premium account, the company also said fractional trading is launching “in weeks”.
“We’ll be adding fractional shares, thousands of new stocks, and we’ll expand to new countries in Europe. Duncan will be at the heart of these initiatives.”