Starling CEO Anne Boden.
Starling confirms Team GB Olympic sponsorship
The mobile-only bank will be the team’s “official banking partner”.
Digital bank Starling has become an official sponsor of Team GB in the upcoming Tokyo 2020 Olympic Games.
Regardless, Starling CEO Anne Boden said the bank was: “extremely privileged to be the official Bank of Team GB and will be sharing our excitement with customers in a number of creative ways over the next few months, which we hope will add to the feeling of community that the Olympic Games inspires.”
Starling’s chief banking officer Helen Bierton, a former British Olympic archer herself, said: “Team GB taught me just how important the support of sponsors is when you’re trying to prepare for the Games in the right way, perform to the best of your ability and win medals.”
The move comes amid an increasingly high-profile marketing effort by the digital bank, which has invested heavily in TV and billboard ads in recent months.