By Aisling Finn on Monday 27 April 2020
Jen Tippin previously worked for the Lloyds banking group for over 15 years and will start her new role later this year.
NatWest has poached Lloyds group director of people and productivity, Jen Tippin, as its first chief transformation officer.
Large incumbent banks have made increasing moves in recent years to improve legacy systems and overall digital experience for customers following the rise of fintech challengers with millions of customers.
Tippin worked for the Lloyds banking group for 15 years in several senior executive roles including head of banking and savings at Halifax and also a non-executive director of the NHS Trust in Kent.
Following the creation of the role, Tippin will be responsible for “customer journey transformation” and also to “oversee and track the outcomes of the bank’s three-year investment horizon agenda.”
Alison Rose, CEO of the NatWest Group, said: While right now our collective focus is on ensuring our customers and staff get the support they need in these extremely challenging circumstances, it’s important that we also look ahead.
“Jen brings a wealth of experience in leading the kind of customer journey transformation that will be central to the successful delivery of our purpose-led strategy to create a better experience for our customers,” she added.
Tippin added: “Once we begin to return to normality, I am really looking forward to working with Alison and her team to help simplify and transform the customer experience for our customers.”
The bank has said that following regulatory approval, Tippin will assume the role later this year.