NatWest becomes the first bank to launch... a video game?

By Oliver Smith on Friday 15 May 2020

Digital Banking

Island Saver is available on PS4, Xbox One, Nintendo Switch, and PC.

NatWest becomes the first bank to launch... a video game?
Image source: NatWest.

In the list of things you’d never expect a bank to do, launching a video game is probably fairly high up.

However, that’s exactly what NatWest has done with the launch of Island Saver this week for PS4, Xbox One, Nintendo Switch, and PC.

The free-to-play game is apparently a first-person adventure aimed at kids and “set on a range of idyllic islands made of up different eco systems, including a jungle, beach and desert”.

Of course, it wouldn’t be a game from a bank without a series of “money learning points” woven in, including earning coins by cleaning up litter on the islands and saving those coins in a (NatWest?) bank account.

“We have always looked for new ways to teach children about money, and so creating our first ever video game aims to engage them through a medium they already enjoy,” said Kirsty Britz, director of sustainable banking at NatWest.

“Educational video games can be a fun activity for children and a useful resource for parents, bringing together the whole family to learn something new."

NatWest’s parent company RBS has been on a string of cost-cutting measures recently, including the winding down of its consumer-facing digital banking offering Bó just six months after it launched.

At the time an RBS spokesperson said the bank was “prioritising our investment spend across the bank on products and services that allow us to provide the best possible support for customers and colleagues. This is more critical than ever given the challenges we are all facing at this time."

Island Saver, which was created in partnership with games developer Stormcloud Games, clearly made the cut.

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Companies in this Article:

NatWest Group