Ex-Catalyst Finance CEO Martine Catton heading to Just Cash Flow as CCO

Small business lender Just Cash Flow has scooped up former Catalyst Finance boss Martine Catton to join as its new chief commercial officer.

Catton, who previously worked at Aldermore Bank, Hitachi Capital and Barclays, also sits on the board of the Association of Alternative Business Finance, chaired by Just Cash Flow Executive Chair John Davies.

“Over the past three years I’ve worked closely with Martine as a fellow Board member of the Association of Alternative Business Finance and have been tremendously impressed with her industry knowledge and the fact she shares my passion for helping UK SMEs invest and grow,” said Davies on Catton’s appointment today.

Davies has been an outspoken proponent of increasing the government’s use of alternative lenders in supporting SME’s during the Covid-19 pandemic, calling for changes including the Bank of England’sterm funding scheme to be opened up.

 “As a lender, Just Cashflow has the right balance of experience, technology, such as Augmented Intelligence, and human intervention with a clear strategy of helping their customers stay in business,” said Catton on her appointment.

“I’m pleased to be able to continue to develop relevant and creative facilities as Covid has changed the landscape and the toughest challenges surrounding working capital are still to come. SMEs are going to be key to the economic recovery and they will need the support of innovative alternative lenders.”