Laybuy’s partner programme to expand its pay-later coverage

By Oliver Smith on Tuesday 22 September 2020

Digital Banking

A move that could dramatically scale-up Laybuy's retailer reach.

Laybuy’s partner programme to expand its pay-later coverage
Image source: Gary Rohloff (Right)/Laybuy.

New Zealand-based buy-now-pay-later provider Laybuy is expanding the reach of its service by offering it through 20 partners in the UK and around the world.

Shopify, Wix and BigCommerce are among the e-commerce platforms which will let their customers add Laybuy’s pay-later service to their checkouts with just a few clicks.

In the UK e-ecommerce agencies like Space 48, Digital Six and Ayko are also part of the partner programme, with Laybuy saying it plans to add more in the future.

“Together with our partners, we’re enabling UK retailers, large and small, to offer their customers this smarter way to pay,” said Gary Rohloff, Laybuy’s managing director and cofounder, announcing the partner programme today.

“Crucially, this means they can take advantage of growing consumer demand for ‘buy now, pay later’, which we know results in increased sales and customer loyalty. We’re proud to be working with some of the biggest and best e-commerce platforms and agencies to help UK retailers at a time when they need it most.”

Earlier this summer Laybuy secured an additional $80m debt facility to bolster its UK business, along with an additional A$80m raised as part of its debut on the Australian stock exchange earlier this month.

In the UK Laybuy is quickly adding retailers like The Hut Group, JD Sports and Boohoo to catch up with Klarna and Clearpay, its two rivals that currently control much of the pay-later space in the UK.

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