GoCardless promotes Stephen Reidy to lead its UK and Ireland business

Recurring payment provider GoCardless has promoted its director of sales for the UK and Ireland to now lead the business in those two markets.

Stephen Reidy, who joined GoCardless from Google, has been appointed VP and general manager for the UK and Ireland.

“I believe GoCardess is pioneering the way companies think about recurring payments, and I am looking forward to developing strategic relationships with our clients and partners, whilst helping each of them to enhance their payment strategy,” said Reidy on this appointment.

The exec will be responsible for managing the direct debit provider’s teams and implementing its market strategy going forward.

“As an expert in high-growth technology and SaaS companies, Reidy has brought a wealth of sales experience to the team and will be instrumental in leading our next phase of growth in the UK and Ireland,” said Even Walser, chief revenue officer at GoCardless on Reidy’s appointment.

GoCardless has faced increasing competition in the direct debit space in recent years as rival payment providers like Stripe and even digital banks and fintechs like Revolut and Starling Bank broaden their offerings to include direct debits.

However, the group still counts a wealth of 55,000 business customers including DocuSign, Bulb, The Guardian, HM Government and many more.