By Aisling Finn on Friday 2 October 2020
Starling is “branching out” on a new sustainability drive.
Starling Bank sent shockwaves through the fintech world this morning as it teased “Starling’s first branch.”
Only for the digital bank to later clarify it wasn’t building a 'bricks and mortar' branch. Rather, Starling is branching out by planting trees for every customer referral as part of a new marketing push.
Starling is teaming up with Trillion Trees, a joint venture between BirdLife International, the Wildlife Conservation Society and the World Wide Fund for Nature (WWF), to plant a tree for every successful business or personal referral.
“Our partnership with Trillion Trees will enable us to make a permanent positive change to the planet which aligns perfectly with our desire to grow sustainably."
To kick off the new initiative, Starling is donating enough money to plant 2,014 trees, to represent the year when Starling’s journey first began.
John Lotspeich, Executive Director of Trillion Trees said: “Forests are critical in combatting climate change, as habitats for countless species and for the wellbeing of millions of people. Starling’s new scheme will play an important role in our global efforts to restore forests around the world.”