Laybuy teams up with Manchester United in latest partnership

New Zealand-based fintech Laybuy has teamed up with Manchester United to become the football club’s first “official buy-now-pay-later partner.” 

Through the partnership, Manchester United’s fans will be able to buy merchandise in the store at the Old Trafford ground and split the cost of the purchase into interest-free payments over six weeks. 

Gary Rohloff, co-founder and managing director of Laybuy, said: “At Laybuy, we share our customers’ obsession with football, and we want to help as many fans as we can enjoy and celebrate the game.” 

“We want to make life as easy as possible for Manchester United’s fans. Laybuy is simple to use and helps fans fit new merchandise into their weekly budgets by allowing them to buy goods now and spread the payments over the following six weeks.” 

As part of the collaboration, Laybuy will also look into integrating with Manchester United’s other retail platforms in 2021. 

Sean Jefferson, director of partnerships at Manchester United, added: “We know fans are looking for a range of different payment options that best meet their specific needs.” 

“That is why we are delighted to be partnering with Laybuy, a global leader in Buy Now Pay Later technology, to provide fans access to a more convenient way of purchasing club merchandise and services.” 

As well as teaming up with one of the biggest clubs in the Premier League, Laybuy is also gearing up to float on the Australian stock exchange.  

The fintech will reportedly float for around £115m, a jump from the initial £35m figure that was floated around, before the end of the year after having delayed plans to IPO because of the coronavirus pandemic.