Brompton picks GoCardless to streamline bike hire service

By Oliver Smith on Tuesday 27 October 2020

Digital Banking

Avoiding card payments and helping commuters, all in a day's work.

Brompton picks GoCardless to streamline bike hire service
Image source: Brompton.

Iconic folding bikemaker Brompton has selected direct debit provider GoCardless to power the payments behind its sister company, Brompton Bike Hire (BBH).

BBH launched this summer as a way of offering daily Brompton hires for commuters and leisure cyclists, with 50 docks where its bikes can be picked up and dropped off across the UK.

With the help of GoCardless, BBH says it will streamline its current payments flow, and will soon launch monthly subscriptions via direct debit.

“There has been a significant shift towards cycling now more than ever,” said BBH managing director Julian Scriven. 

“Our pay-as-you-ride schemes have been extremely popular, and the addition of the GoCardless solution has proved incredibly popular with our customer base.”

Scriven said among the reasons BBH selected GoCardless was to move away from card payments and towards bank-to-bank payments which should reduce pain points around cards expiring and cash flow issues around outstanding payments.

“In the current subscription-based economy, the big technology companies like Netflix, Spotify and Disney+ dominate, but transport is now coming into the equation,” said GoCardless VP and general manager of the UK and Ireland Stephen Reidy.

“We’re looking forward to working with Brompton to automate their recurring payments, and help them meet this demand for hire services.”

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