Cleo scoops $44m, asks users to 'slide into its DMs' with spending suggestions
The fresh capital was raised from both new and existing investors.
The round, which was closed earlier on this year, was led by EQT Ventures and saw participation from existing investors Balderton Capital, Local Globe and State Bank of India.
Cleo, which was founded in London, has 4m registered users, 96 per cent of which are based in the US.
Barney Hussey-Yeo, CEO of Cleo, told TechCrunch: “When we launched in the US it became quickly apparent that it would be our dominant market.”
“We were signing up about 1,000 users per day in the UK at the time. After [just] a week, we were at 10,000 per day in the U.S. and kept growing”.
Cleo offers personalised insight via spending data and Facebook Messenger with 94 per cent of users being aged under-35.
Designed to help young people save, Cleo sets targets, tracks your spending, puts away savings automatically.
In a blog posted to its website, the Ai-powered fintech asked its 4m users “to slide into our DMs,” to find out what they want it to do with the fresh capital.
“What do you do with this much cash? Get a massive Patagonia vest? Meh. There’s only like two tech bros that work here. We also love those tech bros for who they are on the inside,” the post read.
“What we want for us is to be the financial adviser that talks to you like a real person and isn’t boring as hell to use. What we want for you is to feel better about money AND be able to make strong money decisions from day one. That’s it.”
Over the past 12 months, Cleo has seen its revenues jump by 400 per cent as more people look to put aside funds for a rainy day.