By Aisling Finn on Friday 8 January 2021
The new UK country manager brings nearly a decade of fintech experience with him.
Morton, who is joining TrueLayer from home improvement financing platform Vendigo, will work alongside the fintech’s chief revenue officer Max Emilson to tackle UK expansion.
“Without trying to sound too cringey, I don’t think there’s a more exciting role in fintech in Europe today and at this company,” Morton told AltFi.
“We are the market leader and will work tirelessly to maintain our position as that, but it's not an easy road ahead: the maturity and competition across the UK market will make 2021 an exciting year for us to strive to provide our customers with even better open-banking solutions,” he added.
Morton recalls meeting CEO and founder of TrueLayer Francesco Simoneschi several years ago: “I coincidentally met Francesco in a WeWork in 2016 and he later reached out to me on LinkedIn and we had a great chat about the introduction of PSD2 and open banking. I remember it like it was yesterday!”
TrueLayer’s new UK manager told AltFi that as soon as he heard that TrueLayer were looking for someone to head up its UK operations, it was an opportunity he couldn’t ignore: “I wasn't looking to leave Vendigo. But I thought, you know, once in a while an opportunity comes along that you just can't give up.”
As well as being excited for starting his new role, Morton also teased what’s coming up on the horizon for TrueLayer.
Morton told AltFi: “For us, it’s about getting the rest of Europe up to the same level as the UK. We're extending the services we offer in the UK to the rest of Europe: we have new clients going live, big launches coming up, and we’re hiring for pivotal roles.”
In 2020 alone, the fintech expanded its employee base by 126 per cent and expanded into 12 new countries, including France, Ireland, Italy, Spain and Germany, with much more of the same to come.