Cledara hires Silicon Valley veteran Rob Glickman as first CMO

Cledara, a startup which says it helps reign in company software as a service (SaaS) spend “chaos”, has appointed Rob Glickman as its first chief marketing officer.

Prior to joining Cledara, Glickman has held chief marketing positions at several Silicon Valley-based startups, including PayPal, eBay and most recently at Treasure Data, growing and expanding the business and helping it through its acquisition by ARM.

Glickman has over two decades of marketing experience and, as well as the roles mentioned above, has held interim CMO positions at the likes of B2B payments network Veem, SME-focused digital bank Wise and Airbase, a US-based spend management platform backed by Bain Capital and First Round Capital. 

Of his new role, Glickman said: “The flipside to this startling growth of SaaS over the past decade is the wasted time, money and business risk associated with chaotic spend across teams that increasingly flies under the radar.

“I’m thrilled to join the team at Cledara to help companies take control of their software spend so they can focus on what really matters - serving their customers”

The new CMO joins Cledara just a few months after the fintech closed a $3.4m Seed funding round that was led by Nauta Capital, with existing investor Anthemis also joining.

Cristina Vila, founder and CEO of Cledara, said: “Companies across the UK and Europe already use Cledara to purchase millions of dollars of SaaS every month.”

“We are excited that Rob has joined the team to help us define the SaaS Management category for companies around the world.”

Cledara’s recent funding round was the largest Seed round for a female-led company in 2020 in the UK.

The London-based fintech collected over 100 customers in 2020, including the likes of Banking as a Service (BaaS) provider Railsbank.