Deliveroo IPO kicks off with £50m Primary Bid deal

Deliveroo’s long-rumoured upcoming Initial Public Offering (IPO) has kicked off and it’s making up £50m of shares available to customers via a deal with Primary Bid.

While the IPO hasn’t been officially announced or given a specific date, the company last week confirmed it was seeking a London listing. Customers of Deliveroo can now apply for £250, £500, £750 or £1000 worth of shares in the firm, founded in 2013 by Will Shu, via its app. 

Primary Bid’s technology is powering the offer to Deliveroo’s customers, a spokesman for Primary Bid confirmed.

“PrimaryBid’s technology was developed to help companies include their communities in public offerings, and we're proud to be partnering with Deliveroo to deliver this in-app experience. With Deliveroo, PensionBee, and Parsley Box customer offers now open for registration on the platform, it's an exciting moment for UK IPOs and the next step in our mission to give the public equal access in the public markets,” he told AltFi.

As a prospectus, a regulatory requirement, for the IPO has not yet been published, and a timetable for the IPO is not yet set out. signing up with Primary Bid does not commit users to the deal.

Primary Bid also recently helped PensionBee with its own plans to list on the London market and tap users of the pensions fintech in its float.