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Fractal Labs nabs former CEO and co-founder of Paybase Anna Tsyupko as new COO

Tsyupko will be bringing her decade worth of payments experience with her.

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Anna Tsyupko/Fractal Labs

Payments provider Fractal Labs has appointed Anna Tsyupko as its new chief operating officer.

Tsyupko, who founded SME payments marketplace Paybase in 2017, will help the fintech to expand its payments capabilities as part of its winning BCR Pool E bid.

The new COO will also be responsible for internal operations across the business, including growing its customer numbers, compliance and legal and human resources. 

Of her appointment, the incoming COO said: “As a former founder of a small business, I can completely empathise with the small business community’s struggles, what they are facing now, and the uncertain future ahead.”

“Community is what ties us all together, and if Fractal can solve just one problem, it would be to create a better culture around payments in the UK. This is where we can start to address the deeper issues feeding into the current funding gap for SMEs.”

Tsyupko was also an advisory board member for the Emerging Payments Association until December 2020 and was named on Innovate Finance’s Women in Fintech Powerlist in 2019.

Nicholas Heller, CEO and co-founder of Fractal added: “We are beyond thrilled that Anna is joining us on our mission to give small businesses the best possible chance of succeeding through data-driven payment services.”

“The insight Anna has from her own experiences as an entrepreneur, and her work with high-growth startups will no doubt push Fractal into the next stage of its evolution”. 

In July 2020, it was announced that Fractal would be joining forces with tax app untied to put in a joint bid for a £5m slice of the BCR Pool E fund, which the pair subsequently won.

The team would be putting the cash to work, helping to commercialise a cash flow management tool called SMART (SMEs Manage Accounts Receivables and Tax). 

In February 2021, it was announced that thanks to the joint work on SMART, untied had made the first open banking-powered payment to HMRC, a huge step towards open finance.

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