By Oliver Smith on Friday 26 March 2021
Plum turns green.
‘Balanced Ethical’ and ‘Growth Ethical’ are ESG funds from BlackRock and Vanguard respectively, both of which are new funds that started in 2020.
As its name suggests, Balanced Ethical is a mix of equities, fixed income and cash, 80 per cent of which are considered ethical, while Growth Ethical is a global equity-only fund.
“What’s really exciting for us here at Plum is we’re seeing a new generation of investors that consider ESG an essential part of their investment strategy.”
Plum’s existing ‘Clean & Green’ fund saw a rise in new investors choosing to invest in the portfolio from 5.5 per cent to 8.9 per cent in Q4 2020 versus Q1.
By the end of the year, Trokoudes says he expects to have over 250,000 investors using Plum.