Fledgeling fintech steps into world of stocks and shares ISAs with new offering

Just in time for the new ISA season, there’s a new product on the block.

London-based wealth management app Ikigai has thrown its hat into the stocks and shares ISA ring, offering accounts for both new and existing customers.

The tax-free wrapper will join ikigai’s existing wealth management tools, allowing its customers to save and invest their money and build their own personal wealth.

Founded by two ex-McKinsey consultants, Maurizio Kaiser and Edgar de Picciotto, Ikigai offers personal financial management tools, e-money accounts as well as wealth management features

“Our new stocks & shares ISA is an important step towards giving our customers a comprehensive choice when it comes to investing their money,” Edgar de Picciotto, co-founder of Ikigai, said.

“What makes Ikigai’s stocks & shares ISA different from others on the market is all savings, spending, and investments are in one space for the client's convenience and transparency. This, along with the personal point of contact via a relationship manager each client is introduced to on signing up, gives the client confidence and insight into what their money is doing for them.” 

Customers don’t need to pay an additional fee to open a stocks and shares ISA, the investment product is included in ikigai’s £10 flat monthly fee.

The stocks and shares ISA has been made possible thanks to the £2m in seed funding the fintech raised last year, and it is currently in the midst of a crowdfunding campaign hoping to raise an additional £1.2m.

Just before its official launch back in March 2021, Ikigai also joined forces with financial fraud platform TruNarrative.

TruNarrative’s single API will help Ikigai track customer accounts, payments and screen for risks both for transactions and ongoing monitoring.