Heading back to the high street? Curve launches Rewards for Pret a Manger, FatFace and more

All-your-cards-in-one fintech Curve is entering the loyalty cashback space today with the (re)launch of Curve Rewards.

Rewards includes cashback offers of up to 20 per cent at Hussle (which Curve says is an introductory offer only), 5 per cent at Harvey Nichols and Cult Beauty, and other offers at Pret a Manger, JustEat and FatFace.

The deals themselves are sourced by card-linked offers group Cardlytics, which has a portfolio of over 100 high street brand deals.

“We’re delighted to be working with Cardlytics to refresh Curve’s Rewards programme and deliver more value to our customers,” said Nathalie Oestmann, chief operating officer at Curve.

Curve confirmed to AltFi that this new Rewards programme is replacing the fintech’s existing 1 per cent cashback offer that covers six retailers of a customer’s choosing.

“Whether you are looking forward to hitting the high street again or prefer to  order online, or a mixture of both, Curve Rewards programme will help you earn while you shop, with discounts on a huge range of some of the UK’s best-loved online and high street brands.”

Cardlytics will also use its data to personalise the offers suggested to shoppers, using what it says are “predicted spending habits”.

“Partnering with Curve to deliver their new-look rewards programme is fantastic proof of the value Cardlytics’ purchase-led marketing approach brings to banks, their customers and brands,” said Campbell Shaw, head of bank partnerships at Cardlytics.