Starling Bank revamps marketing push with new ad campaign

Starling was one of the first banks to take the big step into the world of TV advertising all the way back in 2019 and it’s set to launch its latest offering.

The digital bank, with the help once again of creative agency Ekstasy, is gearing up to release a host of online, billboard, bus and radio ads focussing on its speedy onboarding process and host of products and services.

 “Our customer experience is everything to us, and that includes the way we present our brand across all marketing channels - whether on-screen or during in-person events in towns and cities across the UK,” Rachel Kerrone, head of brand at Starling Bank said.

The first radio ads will hit the airwaves today and online and billboard ads will go live at the beginning of June. 

According to research from YouGov and Kantar, Starling’s original TV ad helped raise its profile and become a household name.

Before the campaign, the bank’s brand awareness was at 22 per cent and after the adverts aired it jumped to 38 per cent.

Thanks to its continued support for small businesses throughout the pandemic, Starling’s profile has been raised even further. 

The digital bank, which now has over two million customers, including more than 360,000 SME accounts, was also the second most switched-to bank last quarter, marking its third consecutive quarter at the top of the list.

Figures from the Current Account Switch Service (CASS) show Starling Bank in 2nd place during October and December 2020 with 15,960 customers using the service to switch their primary account to Starling.