Zopa hopes to turn banking industry on its head with new ad campaign

Digital bank Zopa has today launched its first major advertising campaign since gaining its full banking licence last summer.

The fintech is hoping to show UK customers how it has broken down barriers in the banking industry and bring more customer-centric banking to the market.

“At Zopa, we’ve always believed that banking can be done differently. Too often in the industry, consumers are not put at the heart of decision making,” Clare Gambardella, chief customer officer at Zopa said.

“Zopa tries to really understand customer needs and challenge the accepted wisdom to provide transparent and fair products that work better for people. This is why we believe that we have every right to say we’ve been ‘turning money on its head since 2005’.”

For its latest campaign, Zopa has once again teamed up with illustrator Chaz Hutton, who first started working with the bank back in 2019, and will run ads in print, digital media and on TV.

The fintech found that cartoon characterisations of money were a great way to simplify financial jargon and send out a clear message about Zopa’s mission.

Founded in 2005, Zopa started its life as the first peer-to-peer lender in the UK, growing and evolving into becoming a one-stop shop for digital banking.

The fintech now offers auto loans, credit cards, savings accounts and recently teamed up with ClearScore to bring open banking to the credit industry.

By combining real-time open banking data held by ClearScore and Zopa, users will be able to find out immediately if they are pre-approved for a Zopa credit card.

The Zopa credit card offered via ClearScore’s marketplace will have a personalised APR and limit depending on a customer’s creditworthiness and personal financial situation.

To date, Zopa has lent out over £5bn to low-risk UK customers via its unsecured loans, credit cards and car finance products.