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BUX touches down in Ireland as it brings commission-free trading to the Emerald Isle

Irish users of BUX will be able to invest in 2,000 stocks from today.

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Yorick Naeff/BUX

BUX is cashing in on the trading boom and launching in a new geography, this time the Emerald Isle.

The trading platform’s launch in Ireland marks the first time a digital-only investment platform has touched down in the country, much to the delight of budding Irish traders.

Available from today in both Google and Apple App Stores, the BUX app gives users the chance to invest in over 2,000 stocks.

“Against the backdrop of the 2008 financial crisis, followed by the tracker mortgage scandal, and, most recently, the impact of Covid-19, Irish people’s trust in the traditional banking sector has been eroded,” Yorick Naeff, CEO of BUX, said.

“This, combined with the imminent exit of two of Ireland’s largest banks from the market and the closure of other bank branches across the country, has left consumers with limited choice.”

With BUX Zero, users can open a free account in minutes, deposit and withdraw money instantly, search for specific assets and create lists of their favourite stocks. 

“As the Irish financial services landscape undergoes rapid change, BUX Zero is giving consumers more options when choosing what to do with their money. Providing an avenue for direct investment, BUX Zero is making commission-free investing accessible for both first time and existing investors by allowing them to easily invest in companies they know and believe in,” Naeff added.

BUX will also be helping to educate users about financial investments and provide tools to make sure new customers get the most out of the platform.

The launch in Ireland was made possible thanks to BUX’s recent $80m funding round, which was led by Prosus Ventures and Tencent.

At the time of the funding round, BUX also appointed Naeff to the role of CEO, allowing founder Nick Bortot to step aside from the top job. 

BUX has been rapidly expanding its flagship product, BUX Zero, across Europe over the last year, with the Irish launch being Naeff’s first as CEO.

This time last year, BUX Zero was rolled out across Austria and Germany, in France in July 2020 and Belgium in August of last year, now counting over 500,000 customers across the continent. 

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