By Oliver Smith on Wednesday 14 July 2021
Electric car owners more likely to pick a challenger bank? Starling seems to think so.
Across the UK some 100 electric car charging stations are soon to be wrapped with Starling Bank branding, in one of the most unusual fintech marketing campaigns yet.
The eye-catching initiative is said to highlight the bank’s commitment to “renewable energy and to minimising its environmental impact”, a spokesperson said.
Indeed Starling has been dialling up its environmental credentials, with bank cards made from recycled plastic and a commitment to run its operations on renewable energy sources.
As well as the branding, Starling will also plant a tree through Trillion Trees (the same tree-planting partner it uses for its referral scheme) every time an InstaVolt customer pays with a Starling card to charge their electric car.
“InstaVolt is a driving force in electric vehicle charging and our partnership fits perfectly with that.”
Boden says the bank is also currently in the midst of a carbon emissions audit, in order to find ways of further reducing its carbon footprint and offsetting emissions.