Bonjour France! Starling Bank migrates across the channel as it launches ‘Starling-as-a-Service’ in Europe
Starling has offered banking-as-a-service in the UK since 2018, but expanding to France, Germany, The Netherlands and Spain marks the first time the neobank is touching down abroad.
One of the last digital banks to expand internationally, Starling Bank has finally touched down abroad.
The digital bank is set to launch in France, not as a digital bank, rather it will launch a banking-as-a-service (BaaS) platform, first reported by French publication Les Echos.
From next year, Starling will enable French firms to provide financial services to their customers, such as payments, data processing and issuing cards.
“The thriving technology and fintech scene in European markets makes them a great fit for the culture of innovation at Starling, and therefore a natural space for us to offer and develop our solutions in Europe,” CEO and founder Anne Boden said.
Already looking to set down a solid foundation, Starling has already started to recruit staff for its French venture and looking to sign-up some prospective customers across the channel.
The move marks the first step abroad for the British digital bank—and the first time that the fintech will not use its main export, digital banking.
An embedded future
“This new service offers our partners the benefit of Starling’s advanced technology, to use as their own,” Boden wrote, explaining the rebrand.
“Thanks to embedded finance, businesses as diverse as retailers to utilities, from healthcare to manufacturing, now have the opportunity to derive a significant proportion of their revenues from financial services.”