Freetrade sails past one million customers

By Aisling Finn on Thursday 14 October 2021

Savings and Investment

During the Reddit vs Wall Street saga, Freetrade added around 100,000 customers in just a matter of days.

Freetrade sails past one million customers
Image source: Adam Dodds (left)/Freetrade.


The trading and investment boom is something we’ve been harping on about now for the best part of two years, and fintech apps have certainly been reaping all the rewards.

Freetrade, the UK-based trading app, has just signed on its millionth customer, with some of the success attributed to the ‘meme stock’ trading boom earlier this year that saw the fintech sign up more than 100,000 new customers in a matter of days.

As it stands, Freetrade is the second largest retail broker by the number of trades on the London Stock Exchange.

“This is a key milestone in our journey to get everyone investing,” Adam Dodds, CEO and founder of Freetrade, said.

“I’m proud of the dedicated work shown by everyone on our team and, above all else, I’m reminded daily about how lucky we are to have such a passionate and supportive community behind us.”

Dodds added that European expansion is next on the horizon for the trading app, with Freetrade already setting down roots in the Netherlands, France and Sweden as well as further afield in Australia too.

Over the past year, Freetrade has launched its own pension, subscription plans, grown its headcount to over 200 and added a host of new features to its app, including fractional shares and live pricing.

Freetrade also recently teamed up with fellow fintech Monzo to offer the digital bank’s Plus and Premium customers three free shares when they sign up to a Freetrade account.

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