Flux branches out into rewards with launch of Flux Offers for retailers

By Oliver Smith on Monday 18 October 2021

Digital Banking

Enabling instant cashback offers as the high street starts filling up again.

Flux branches out into rewards with launch of Flux Offers for retailers
Image source: Flux.

With high streets filling up once again, rewards are all the rage.

In May Curve (re)launched its rewards programme in partnership with Cardlytics, and now digital receipts group Flux is launching its own Flux Offers scheme to enable instant cashback for retailers.

Flux Offers combines the fintech’s expertise in card-linked data, with the addition of payments directly into a shopper’s bank account.

The launch means that retailers using Flux can run time-specific cashback offers on specific items or combinations of item, with real-time performance tracking and payouts.

“With Flux Offers, we wanted to create a platform that could maximise the potential of every customer purchase,” said Matty Cusden-Ross, CEO and founder of Flux.

“Not just delivering the standard cashback and repeat spend hooks, but providing businesses with real control over tailor-made offers and every customer with relevant offers and instant cashback.”

Flux has already been trialling the technology with Just Eat, one of its existing customers, and is now opening it up to all consumer-facing retailer customers.

The fintech earlier this year finally saw its digital receipts added to Barclays main banking app, having previously been available only via the bank’s Launchpad app.

Cusden-Ross and his team have also been steadily growing Flux’s userbase to nearly a million shoppers and new retailers including H&M and Papa Johns last year.

Flux Offers is now available in beta for select shoppers using Monzo or Starling Bank.

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