Klarna’s new card game aims to get people talking about money

By Aisling Finn on Friday 12 November 2021

Alternative Lending

Limited edition packs of cards can be won in a raffle.

Klarna’s new card game aims to get people talking about money
Image source: Klarna.

Brits are often very tight-lipped about money, but Klarna has come up with a novel way to get people talking.

‘Money talks’, the new game from BNPL provider Klarna, is a card game hoping to spark genuine and meaningful conversations around spending, saving and shopping, helping to break the stigma around money.

Based on the Social Vulnerability Scale, the new card game has three levels and a wildcard round, with each level touching on a different theme including relationships, personal habits, mindsets and financial basics.

“Sparking honest conversations about money is the first step in reducing the stigma and anxiety surrounding this taboo topic,” Emily Thomas, UK consumer PR lead at Klarna said.

“At Klarna, we are dedicated to educating our users about responsible spending and encouraging financial wellness. The Money Talks card game will do just that, by having fun but also opening up honest discussions around spending, shopping and wellbeing.”

Launched in collaboration with some of the UK’s most popular podcasters on the Acast Creator Network, including Vicky Pattinson, Kate Thornton and comedy duo Will Mellor and Ralf Little, ‘Money Talks’ is available to play online now and limited edition packs are available to win.

Winners of the limited edition packs will be randomly selected in a raffle.

Listeners of the podcasts will be able to hear the hosts play the game themselves and hear the money worries the hosts have experienced too.

Off the back of a slew of bad press about the buy now, pay later sector, Klarna has been on the offensive.

Klarna has made four acquisitions in the past six months, most recently acquiring Nordic comparison shopping service PriceRunner for an undisclosed amount.

Before PriceRunner, came Swedish software-as-a-service platform APPRL, German digital wallet fintech Stocard, which Klarna bought for around €110m and also the BNPL giant acquired social shopping platform Hero for an undisclosed amount.

All four acquisitions are thanks to Klarna’s recent $639m SoftBank-backed funding round that saw the fintech valuation hit $45.6bn.

The BNPL fintech also launched in Ireland, adding another destination to the 17 markets across Europe, Asia and North America that Klarna currently operates in.

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