N26 cuts short its American Dream
The news comes just over two years after N26 first announced it was set to launch in the US.
Nearly two years after N26 pulled out of the UK market, the German digital bank is re-refocusing on its European roots.
N26 first announced it would dip its toes into the US market in January 2019, officially launching seven months later in August 2019, and quickly amassed 250,000 customers in just five months in the US.
However, as a result of the Covid-19 pandemic and the ensuing economic crash across the world, N26 struggled to make more headway in the hard-to-crack market.
Co-CEO and co-founder Maximillian Tayenthal told Business Insider over the weekend that the German digital bank would no longer be focussing on US expansion, instead, it would be doubling down on its presence in Europe.
“Not as much of the management’s attention is on the United States at the moment. Ultimately what keeps me awake at night is how do we get to the European market,” Tayenthal told the Business Insider.
A spokesperson for the bank told AltFi that there are currently 500,000 N26 customers in the US, and that the digital bank paused signups and reimplemented a waitlist for its US operations in August 2021—a move which the spokesperson said was in relation to N26 switching banking providers.
Despite hinting at a withdrawal from the US market, N26 recently scooped a Brazilian banking licence, with plans to launch its services in the South American country imminently—although it remains unclear what steps the bank has taken to do so.
UPDATE 15-11-2021 - This article was updated to include information provided by a spokesperson from N26.