BUX becomes the first Dutch stockbroker to offer fractional investing

As promised, after its huge $80m funding round last year, BUX has finally launched US fractional share trading for its European customers.

The launch also makes BUX the first stockbroker in the Netherlands to offer fractional share trading to retail investors.

“Investors with smaller budgets, especially younger generations, can now build a diversified investment portfolio with fractions of stocks from some of the biggest names in global tech, retail and auto,” said BUX CEO Yorick Naeff.

While the launch does bring BUX in line with rivals like Freetrade, it also comes with restrictions.

For now, BUX customers can only use fractional share trading to invest in 100 of the most popular US stocks—including Amazon, Google and Tesla.

BUX says in the future fractional investing will be expanded both to more US stocks, as well as to ETFs and European stocks; however, no timeline was given.

As part of its funding round last year, led by Prosus Ventues and Tencent, BUX co-founder Nick Bortot handed over the CEO role to fellow co-founder Yorick Naeff.

Bortot also said the UK remained an attractive market for BUX’s Zero trading app, which is currently only available in the Netherlands, Germany, Austria, France, Belgium, Ireland and Spain.

Last July, the company appointed Salim Sebbata as the new CEO of BUX UK, to oversee its B2B trading offering in the UK market.