By John Reynolds on Thursday 6 January 2022
The ad forms part of Starling's "Set your business free" strategy and will run across Sky, Channel 4 and video-on-demand in Q1.
Business owners watching Starling’s latest advertising campaign will hopefully feel “enticed by the freedom that banking with Starling can bring them,” according to the bank's boss Anne Boden.
The ad campaign, which can be viewed below, comes under the brand position of “Set yourself free” and focuses on small-business owners.
It is a follow-up to its recent TV spot, which showed a customer queuing up in a bank suddenly taking flight and smashing through the ceiling.
The latest campaign, “Set your business free”, follows a similar premise and features the same music as its backdrop, Cream’s I Feel Free.
The individual businesses involved include a dog groomer, a painter, and an entrepreneur, and each can be seen rising up into the air- to indicate the freedom of banking with Staring.
The campaign runs across TV and video-on-demand and is being aired on Sky and Channel 4. The campaign will run throughout Q1.
The ad was made by the creative agency Wonderland Studios.
Anne Boden, chief executive of Starling Bank, said: “When business owners see the campaign, we want them to feel inspired and enticed by the freedom that banking with Starling can bring them.
Sofie Saietz, a creative at Wonderland Studios, said: “In our latest campaign for Starling, we wanted small business owners to feel the real sense of freedom you get when you are with or switching to Starling Bank."
21 March 2023
Daniel Lanyon