Small businesses rise up in Starling's latest TV spot
The ad forms part of Starling's "Set your business free" strategy and will run across Sky, Channel 4 and video-on-demand in Q1.
The ad campaign, which can be viewed below, comes under the brand position of “Set yourself free” and focuses on small-business owners.
up in a bank suddenly taking flight and smashing through the ceiling.
The latest campaign, “Set your business free”, follows a similar premise and features the same music as its backdrop, Cream’s I Feel Free.
The individual businesses involved include a dog groomer, a painter, and an entrepreneur, and each can be seen rising up into the air- to indicate the freedom of banking with Staring.
The campaign runs across TV and video-on-demand and is being aired on Sky and Channel 4. The campaign will run throughout Q1.
The ad was made by the creative agency Wonderland Studios.
Sofie Saietz, a creative at Wonderland Studios, said: “In our latest campaign for Starling, we wanted small business owners to feel the real sense of freedom you get when you are with or switching to Starling Bank."