Will Ferrell sprinkles Hollywood stardust on Danish challenger bank Lunar

By John Reynolds on Monday 14 February 2022

Digital BankingSavings and Investment

Announcing Will Ferrell's investment in Lunar on LinkedIn, the bank posted a 30-second video that shows Ferrell, wearing a blonde wig and facing the camera, repeatedly saying the word "Lunar".

 Will Ferrell sprinkles Hollywood stardust on Danish challenger bank Lunar
Image source: Will Ferrell/Lunar.

Danish challenger bank Lunar has added a bit of Hollywood glamour to its investor roster with Will Ferrell backing the fintech.

And according to Lunar, the Anchorman and Elf star is “ecstatic” to put his money in the challenger bank which launched in 2015.

Announcing the investment on LinkedIn, Lunar posted a 30-second video that shows Ferrell, wearing a blonde wig and facing the camera, repeatedly saying the word "Lunar".

The ad appears to mimic a Swedish advert from Norwegian bank Postbanken in the 1990s.

One person posted on LinkedIn: “Concept completely ripped off from a Postbanken ad with Ernst Hugo."

Another said: “Awesome homage to a legendary Swedish commercial with actor Ernst-Hugo Järegård for Postbanken from the early 90s."

In the post, Lunar said: ‪"We’re so thrilled it’s been tough to keep it to ourselves: We welcome Will Ferrell - actor, comedian, producer, and writer - as an investor in Lunar.

“‪We have great things in the pipeline and luckily he’s ecstatic too."

Ferrell said: ‪“I am excited to take part in Lunar’s mission to give consumers and businesses more power from their money. By joining Lunar I am expanding my engagement in the Nordic countries, which is close to my heart.

“Nordic people are smart, sexy and are tired of having their money messed with. That’s where Lunar comes into play as a digital disrupter in the financial industry.”‬

Specific details of Ferrell's investment in Lunar have not been disclosed.

Ferrell, who has a Swedish wife, is to front Lunar's latest advertising campaign, playing the role of a character called Will Power.

Actor, comedian and writer Ferrell is a part-owner of the Los Angeles FC soccer team and is also said to have invested millions into a luxury resort in Fiji.

Lunar raised €210m last year to expand from its base in Denmark and continue growing, partly through acquisitions, with it snapping up rivals Lendify and Paylike.

At the moment, Lunar offers both a free, paid premium and paid pro accounts that all come with 0.5 per cent interest on savings and with additional features like stock trading and travel insurance for the more expensive offerings.

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Companies in this Article:

Lunar