Merged DueDil and Artesian Solutions rebrand as FullCircl

The two firms said the rebrand represents its "vision for the future” as it launches what it calls a “Customer Lifecycle Intelligence” proposition.

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DueDil brand/DueDil

Data provider DueDil and software firm Artesian Solutions have rebranded under the new name FullCircl, following their merger last year, which was revealed by AltFi.

DueDil shareholders were informed in July last year that a merger with Artesian Solutions was the only option the board could recommend “given our lack of funding” in a letter seen by AltFi, and that they would not receive a return as the company’s debts are greater than the purchase price.

Executives from the merged entity said the merger had not resulted in any redundancies and that it currently had 75 staff.

According to the two companies, the new name Fullcircl, annonuned yesterday (March 1), is more than a name change.

Instead, it represents its "vision for the future” as it launches what it calls a “Customer Lifecycle Intelligence” proposition.

It says its new offering helps B2B companies “do better business faster”, combining “advanced data, validation and augmentation via web app or API”.

The combined entity has 600 customers and 15,000 users.

DueDil is one of London’s earliest fintechs, having been founded by Damian Kimmelman and Justin Fitzpatrick in 2011. 

Initially, the firm scraped and ordered data from Companies House into its own premium service, before dramatically expanding to include all kinds of datasets on private companies, directors and company owners.

DueDil’s investors include listed venture capital investor Augmentum Fintech, Notion VC, Passion Capital and Oak Investment Partners, along with several angel investors.

Artesian Solutions, founded in 2006, has raised $15.9 million between 2012 and 2020.

FullCircl CEO, Andrew Yates, said: “In a nutshell we help our customers find, engage with, and quickly onboard the right customers, and then keep them for life. 

“Customer Lifecycle Intelligence is vital in every step of that process which if done well creates a virtuous circle. We couldn’t think of a better name given the fact we help with every stage of the customer journey – we go full-circle.”

Justin Fitzpatrick, COO of FullCircl, added:  “Today marks a new chapter in our evolution as we unveil our bold vision for the future.  

“The cost to acquire and serve continues to rise. Regulated businesses need to find customers that fit their business and risk profile faster, onboard them quicker while satisfying legal and regulatory requirements and keep them for life to grow and scale efficiently.  

“FullCircl is on a mission to help them do just that.  With FullCircl businesses can move really fast, whether its automated data collection and critical checks, ensuring compliance, confidently targeting the right customers, or growing advocacy through frictionless onboarding and support.  We give them the speed to succeed.”

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Justin Fitzpatrick

CEO and co-founder