Veronique Merriam Barbosa (centre)/Flux.
Flux super-charges its reach through Visa API tie-up
With help from Fidel, Flux can now offer its services to the majority of UK cardholders.
Nearly all Visa cardholders can now use Flux’s Offers platform to take advantage of retailer offers including instant cashback.
Flux CEO and co-founder Veronique Merriam Barbosa called the partnership a “game-changer” for her business.
“Using our cutting edge product-level data platform, customers can get real-time cashback and our retail partners can be more creative in how they increase sales, interact with consumers and market new products.”
The fintech still needs direct partnerships with retailers to set-up the offers, but it already has brands on board including KFC, Pure, Papa John’s and Apex Hotels.
For a customer to take advantage, they just need to go to the Flux Offers website, register their card, activate the offers they want, and choose a bank account for cashback to be sent to.
By linking purchases with a card, Flux also offers retailers the ability to test and learn more about their customers, as well as letting shops target specific customer segments with certain offers.
No doubt with Flux Offers now available to any shopper with a Visa card, the fintech’s customer numbers will accelerate significantly in the coming months.