Exclusive: MarketFinance targets unicorn status with embedded finance strategy

Market Finance has reached profitability following a 133 per cent increase in revenue. The company is aiming for unicorn status, with a valuation north of £1bn in its next round of funding by focusing on embedded finance products and digital lending APIs.  

The company, which has been a fintech lending platform for more than 10 years started off in the invoice financing market and now claims to offer "the fastest credit decisions in the market", with 100 per cent of applications processed in under 24 hours and a broader suite of business loans.

The fintech is, however, increasingly following a strategy through ‘embedded finance’ products and digital lending through APIs as it targets unicorn status.

“In a market where profits often come second to growth, we are extremely proud to say we have reached this important profitability milestone. Our track record as a B2B credit provider over the last decade, together with our focus on refining our lending APIs, and working towards launching more payment and credit options for B2B marketplaces, stands us in good stead to build a much larger company. We’re still very early in our long-term journey,” Anil Stocker, CEO at MarketFinance said. 

“MarketFinance is focused on leading the B2B embedded finance market and transforming it in the same way that Klarna has transformed consumer payments and credit. We will reach our ambitious target through the continued development of pioneering new products, hiring great people to our mission, and maintaining partnerships, such as the one we hold with Barclays, to serve as many businesses with finance as we can,” Stocker added.

The fintech says it saw a close to ten-fold increase in monthly borrowing applications since the pandemic.