Swedish e-commerce bank Juni emerges out of beta with new identity and products

Swedish neobank Juni, which is targeting e-commerce entrepreneurs, is emerging out of beta today with a new brand identity and product features.

Juni, founded in 2020, was unveiled to the market in the summer of last year and quickly closed a $21.5m Series A funding round.

Before that, it raised $2m ahead of its launch last month.

Juni says that by bundling together virtual cards, credit cards, accounting, analysts and digital advertising platforms, it can offer entrepreneurs a clear view of their finances.

The Swedish fintech says that amid booming e-commerce sales, which are set to hit $7.4tr by 2025, there is a need for a dedicated bank for entrepreneurs to scale their businesses.

As part of its move out of beta, it is now launching US Dollar accounts, supplementing the Sterling and Euro accounts it already offers.

Furthermore, it is bolstering its offering with an integration with Google Ads, which will offer entrepreneurs spend tracking insights.

The Swedish fintech is also overhauling its brand with a new website, logo and visual identity.

Promotion of its new features and identity will come by way of a creative campaign, called “Bye bye bank”, which is running across print and outdoor advertising channels.

“We know the challenges that e-commerce entrepreneurs face because we’ve experienced the same headaches ourselves,” says Samir El-Sabini, co-founder and CEO of Juni. 

“That’s why we founded Juni. We’ve taken those problems and turned them into product features, and we’re passionate about creating a new approach to finance. 

“We want to give our customers the right integrations, features and insights so they can make better business decisions and scale. This launch is an incredibly proud moment for us and we’re excited to continue our growth alongside our amazing customers.”