Chase scores sponsorship rights to the 2022 Commonwealth Games

By John Reynolds on Tuesday 10 May 2022

Digital Banking

Chase will be the official partner for Team England, Team Scotland, and Team Wales, and will be the presenting partner of Cycling and Women’s Cricket T20, which are to feature in the Games for the first time.

Chase scores sponsorship rights to the 2022 Commonwealth Games
Image source: Chase/ JP Morgan Chasse

JPMorgan Chase’s new UK digital bank Chase has scored sponsorship rights to the 2022 Commonwealth Games.

The digital bank launched last year in the UK as JP Morgan Chase looked to take on pureplay neobanks like Starling Bank, Revolut and Monzo.

Chase has secured the right to be the Official Banking Partner of the Birmingham 2022 Commonwealth Games.

Chase will be the official partner for Team England, Team Scotland, and Team Wales, and will be the presenting partner of Cycling and Women’s Cricket T20, which are to feature in the Games for the first time.

The US bank, which claims the title of the fourth largest bank in the world and the largest in the USA, says the rights are a key platform to extend its investment into community-based programmes in the Birmingham and West Midlands area.

Financial details of the sponsorship have not been disclosed.

Chase said: “Chase is seeking to inspire children and young people across the UK to reach their potential by showcasing the power of sport and reading in unlocking new skills, boosting confidence, and widening knowledge.”

It says it will undertake promotions and experiences to help people get involved in the Games.

Financial firms, including fintechs, see sports sponsorship as a means to raise awareness of their brands.

Starling Bank signed up as the official banking partner of Team GB for the Tokyo 2020 Olympic Games and the bank is the official national banking partner for the UEFA Women’s EURO tournament, taking place across England in July this year.

Chase has already launched its Chase Rewarding Futures initiative, helping transform primary school libraries in Birmingham.

Deborah Keay, chief marketing officer of Chase in the UK, said: The Games represent a huge opportunity to engage, unite, and inspire the UK, providing an opportunity for everyone to celebrate sporting achievements, as well as delivering a lasting legacy for local communities. 

“It is a privilege to be playing a role in bringing the spirit of the Games to communities in Birmingham and the West Midlands, and further building on our Chase Rewarding Futures initiative.”

Ian Reid, CEO at Birmingham 2022, said: “They [Chase] are clearly committed to investing in the local community and we look forward to working together to make a positive impact on people’s lives and leave a lasting legacy. We are thrilled to welcome them to the team.”

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Companies in this Article:

Monzo
Revolut
Starling Bank

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