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Zip picks ex-EasyJet commercial director as new UK country manager

Ruth Spratt becomes one of the most senior women in the BNPL sector.

a woman with long hair

Rush Spratt/Zip.

The UK arm of Australian buy now, pay later giant Zip has appointed a new country manager today to oversee its local expansion.

Ruth Spratt joined Zip’s UK board back in 2019 as a senior director responsible for the fintech’s commercial and marketing teams, before being promoted to the top job today.

“As the global Buy Now, Pay Later pioneer, I’m thrilled to be leading Zip’s mission to disrupt the credit card model in the UK,” said Spratt on her appointment.

“While our focus in the UK will be to build our customer base and grow our retail partnerships, I want to do so while ensuring diversity and inclusion remains at the heart of who we are at Zip.

As part of her appointment announcement, Zip UK said it would be introducing new corporate policies including extended maternity and paternity leave as well as miscarriage bereavement leave.

AltFi has asked Zip for more detail on what these policies include, and will update this article once we hear.

Prior to Zip, Spratt was EasyJet’s commercial director and before that managing director of Guardian Media Group.

Last October Zip named serial entrepreneur and bank founder Anthony Thomson as the chair of its UK division.

Zip has been growing incredibly aggressively, after launching in the UK last February, then in May acquiring European buy now, pay later provider Twisto and investing $50m in Indian BNPL rival ZestMoney last month.

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Anthony Thomson

Co-Founder and Chairman

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Ruth Spratt

UK Country Manager


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