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Klarna hits 150 million users

Less than 10 years after hitting 10 million users, the Swedish BNPL giant has grown by 15x.

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Leading ‘buy now, pay later’ (BNPL)  provider Klarna has just reached 150 million users.

The fintech giant, which launched in 2005, has also recently hit 400,000 merchant partners.  

In celebration of hitting these milestones, the company is giving back to its users through a series of deals and product drops over the course of a three-day event.

“Dream Deal Days” will take place across 19 markets globally, and is centred around the idea of the “ dream purchase”.

Partnering with retailers across fashion, electronics, beauty and homeware, Klarna will help users save money and get deals on “dream purchases” found on wishlists, including the millions saved on the in-app wishlist. 

“17 years ago, Klarna set out on a journey to achieve one mission; to make payments simple, safe and smooth for millions of people across the globe,” Klarna chief marketing officer David Sandström said.

“To have reached 150 million Klarna consumers is an amazing achievement and there is no better way to mark this than the launch of Dream Deal Days.”

He said that the event is a way for Klarna to give back to the community.

Klarna has come a long way since we started out but we remain customer-obsessed and this is a further chance to repay our customers by helping them get closer to their dreams,” he added.

After launching in 2005, the Swedish fintech hit 10 million users in 2013, and has grown by 13x in under 10 years to reach 150 million.

Compared to other BNPLs out there, this puts the company far ahead of the pack.

Afterpay has 20m active customers, while Affirm last reported 12.7m users.

Zilch, co-founded by CEO Philip Belamant in 2018, reached 2 million users earlier this year, but is targeting an additional 125 million customers over the long term, having now launched in the US.

Note: article has been updated to correct Belamant's position as CEO and co-founder of Zilch and to clarify the company's long term goal of targeting a potential 125 million customers.

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Philip Belamant

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