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Asset Tribe launches alternative investment platform

The company has become the latest fintech to join the alternative investing trend.

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Jeremy Davies (centre)/Asset Tribe.

A new alternative asset investment platform has launched its digital platform, aiming to open up the market on the “interesting and important asset class”.

Asset Tribe follows the likes of Chip, which saw shares in a vintage Ferrari sell out in 24 hours just a few weeks ago, and Investables, the new NFT meets luxury collectible fractional investment startup, emerging from Ukraine.

The London-based company has initially launched with a wine offering, with categories ranging from fine art to crypto, carbon to aircraft leasing all “coming soon”, according to the website.

Asset Tribe says it is aiming to reshape today’s investment market by “offering private investors investments in alternative assets that can reduce portfolio risk through diversification and enhance returns”.

“In a world where inflation is running at the highest rate in 40 years, where equity markets were until very recently at all time highs and bond yields not far off their lows, some investors are looking at real assets and to alternative investments as they seek potential future returns,” Asset Tribe CEO and founder Jeremy Davies said.

“However, for many, these assets have a higher risk profile and come with many obstacles that push them beyond the means of High Net Worth Investors, making them solely the domain of institutional investors.” 

The company is partnering with fine wine investment fund Oneo Group to bring its first investment option to its digital platform.

“Working with AssetTribe on the launch of this investment is an exciting and innovative way of marrying the features of wine investment and e-commerce, reshaping the way investors enjoy the fine wine market and creating opportunities to diversify and add value to their portfolios,” Oeno Group CEO Micheal Doerr said. 

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