Klarna has won over 10% of Irish shoppers

By Oliver Smith on Monday 30 May 2022

Alternative Lending

Some 500,000 customers in its first seven months in the market.

Klarna has won over 10% of Irish shoppers
Image source: Sebastian Siemiatkowski/Klarna.

Just seven months after launching in Ireland, Klarna today hit a milestone of 500,000 total customers in the country.

The figure means that 1-in-10 Irish shoppers have used Klarna since November 2021, an impressive achievement for the buy now, pay later provider.

Klarna’s growth in Ireland truly speaks about the evolving consumer trends and increased demand for flexible payments,” said Colin Creagh, head of business development for Klarna in Ireland.

“Irish consumers are keen digital adopters and now more than ever are looking for options that can give them greater control and flexibility over how they want to shop and pay.”

Klarna counts over 800 merchants using its services in the Irish market and recently launched self-service onboarding for more retailers to integrate its checkout experience in just a few clicks.

The Irish figure comes just days after Klarna revealed that globally it now counts over 150m customers of its service.

These last few weeks haven’t been all good news for the buy now, pay later giant. On 20 May reports started swirling that Klarna’s next funding round could include a c.30 per cent drop in valuation for the unicorn.

Just days later Klarna followed up by laying off approximately 10 per cent of its staff, prompted by the “very different world” in which Klarna finds itself in 2022.

“We have seen a tragic and unnecessary war in Ukraine unfold, a shift in consumer sentiment, a steep increase in inflation, a highly volatile stock market and a likely recession,” Klarna CEO and founder Sebastian Siemiatkowski wrote in a message to employees.

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