BUX rebrands trading app to Stryk

Dutch neobroker BUX is rebranding its derivatives trading app to differentiate between products for its short and long-term investors.

The app is shifting from BUX X to Stryk for investors focused on short-term, leveraged trading, and sticking with BUX Zero for its mid to long term investors.

Stryk is designed for customers to trade more frequently and at a more flexible pace and has social channels inbuilt.

BUX Zero customers, on the other hand, will continue to have a separate app dedicated to building wealth over the mid to long term in a wide array of assets classes including stocks ETFs and crypto.

“With these two brands we aim to differentiate between two types of investors: those in it for the long term can choose BUX Zero, and those trading for the short term can continue to use all of the functions loved in BUX X, but now with Stryk,” BUX CEO Yorick Naeff said.

“While we are diverging the brands, BUX will still be able to cater to the needs of our clients across Europe, whatever their financial goals are.”

The Amsterdam-based stockbroker has undergone a lot of change over the past few months in part of its plan to grow across Europe.

It entered Finland, Luxembourg, Slovenia and Portugal and has seen Salim Sebbata join as Stryk CEO and Jean Raphael Nahas hired as BUX managing director within the last year.

“With Stryk, we are relaunching our successful CFD trading app, that has been used by over two million users in Europe and the UK, since 2014,” Sebbata said.

“With a new design and recently acquired regulatory licences, we are expanding our footprint in Europe and offering more clients an easy and exciting way to trade CFDs — all with the support of the in-app community, social trading features, and daily news localised for all markets.”