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Budgeting and investing app Plum expands into Belgium

With over 1.3m users, Plum is adding a fifth market to its list.

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Victor Trokoudes/Plum.

Plum is set to enter a new market today with the budgeting and investing app launching in Belgium, its fifth market.

The launch comes as Plum says it now has over 1.3m users across its existing markets of the UK, France, Spain and Ireland.

Belgians can now link their bank accounts to Plum from nine of the major banks in the country, including BNP Paribas Fortis, ING, and Hello Bank.

To start off with Plum is only launching with spending analysis to show users a better overview of their finances, its auto-saving feature, that automatically sets money aside to be saved, and its €2/month Plum Pro subscription.

“Launching in Belgium is the latest major milestone in our expansion, demonstrating we truly are a European company,” said Plum CEO and co-founder Victor Trokoudes.

“The intelligence of our app means we can offer a smart alternative to traditional tools and help people make their money go further in multiple ways. We’re excited about the new features we will offer soon, including providing retail investors a simple, low-cost and accessible way to invest for the long-term.” 

As well as expanding geographically, Plum’s feature-set has been growing too.

In May Plum launched a commission-free investing product that lets all its customers open an ISA or GIA account and buy equities—but Belgians will have to wait a little longer for this as Plum says it’s arriving “in the coming weeks” for that market.

Earlier this month Plum introduced a biodegradable bank card that lets its customers use their account balances directly, without having to withdraw cash in order to spend it.

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Victor Trokoudes

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