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Conor McGregor joins retail trading platform Tiger.Trade as an ambassador

The former UFC champion will join the ever-expanding ranks of celebrity fintech investors.

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Conor McGregor

Former UFC champion Conor McGregor has joined Swiss-regulated retail trading platform Tiger.Trade as an ambassador. 

Founded in 2015, Tiger Trade offers investors access to a wide variety of assets including stocks, commodities, futures, options, and bonds via its mobile and desktop app.

The firm also offers “copytrading” as part of its functionality, allowing consumers to copy a selection of professional investors by mirroring their actions. 

Tiger.Trade claims over 175,000 professional traders use the platform, with its average trading volume reportedly exceeding $6bn.

Tiger.Trade isn’t the only fintech to actively court celebrity investors.

Hip hop legend Snoop Dogg was announced as the face of Klarna’s Get Smooth campaign in 2019, which also saw him also become a shareholder in Klarna. 

In another tie-up with American rap superstars, Klarna CEO and founder Sebastian Siemiatkowski stepped aside as CEO to let A$AP Rocky sit in the top job for a day, claiming the rapper "understands what the public wants from so many vantage points".

As a new partner, McGregor is set to drive awareness for the Tiger.Trade brand as the company claims it will “rapidly expand” its fintech solutions  

This partnership isn’t McGregor’s first foray into the business world. 

The athlete’s partially owned whisky brand, Proper 12, reportedly sold to US spirits distributor  Proximo Spirits for $600 in 2021. 

“Conor McGregor is exactly the person we want in our corner as we strive to lift our worldwide customers to new heights,” said Viktor Mangazeev, founder of Tiger.Trade. 

Mangazeev went on to claim that the challenges of trading in volatile bear markets require some of the same “dedication, passion, and courage” that McGregor has displayed in the octagon.

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