Railsr and Maslife partner to launch financial health app

Embedded finance platform Railsr has partnered with Maslife to launch its fintech app. 

Maslife combines ‘financial health’ and mental wellbeing in a bid to get users to make simple changes to their daily routines that lead to long-term positive results in how they manage their money.

The company says it users a mix of gamification and artificial intelligence in its budgeting tools and also incentivises fitness with exercise trackers, yoga tutorials and meditation workshops.

Railsr is behind its card issuing and processing services and Banking-as-a-Service and licensing, allowing it to provide virtual and physical cards, and dedicated accounts, to its users. 

The Maslife app launched for Beta testing in May 2020 with over 6,500 active participants. It had a waitlist of some 28,000 users, the company says, when it launched fully in the UK last week. A wider European roll-out into Germany, France and Italy is also planned for this year.

The company is planning a range of payment services including a crypto/digital asset wallet as well as building a B2B platform to offer businesses and their employees' tailored features and branded debit cards.

“The team and I are amazed by the overwhelming support and positive reaction to Maslife. No other app on the market does what ours can, with Maslife’s unique approach to improving people’s lives by taking care of their finances while simultaneously supporting their health and mental wellbeing,” said Kash Amini, founder and CEO of Maslife.