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Moneybox appoints Smith Forte as first chief product officer

Forte joins the digital wealth manager to take on his fifth chief product officer role.

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Smith Forte/Moneybox.

App-based digital wealth manager Moneybox has appointed its first chief product officer, Smith Forte.

Forte is the latest in a number of senior and executive hires for the company, including the appointment of Caroline Murphree, former Wealthsimple Europe CEO, Brian Byrnes and Cecilia Mourain.

As chief product officer, Forte will oversee Moneybox’s product and design teams, helping to drive the overall vision and product strategy.

“I’ve been really impressed with the commitment Moneybox has demonstrated to helping their customers achieve their financial goals, and its exponential growth paired with consistently strong customer reviews, is testament to this achievement,” Forte said.

“Joining the business at a time where personal finances and the economy are under strain, I believe the Moneybox mission is more relevant than ever.” 

Forte brings more than 25 years of experience to the role, with a focus on fintech, in product strategy, design and operations.

He was most recently at neobank Varo, where he was also chief product officer.

Prior to this, he served in the same role at Acorns, where he helped turn the micro-investing app into a diversified financial wellness product.

“Smith’s unique skill set and demonstrated passion for delivering exceptional products and customer experiences, will be invaluable in ensuring excellence and cohesion across our products, and enhancing the customer experience as we continue to build our offering to help people on their financial journeys,” Moneybox co-founder Charlie Mortimer said.

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Brian Byrnes

Investment Advisor

Wealthsimple

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