Curve to launch new crypto rewards program

Card consolidator Curve is set to launch a new crypto rewards program.

Curve allows its users to combine any of their other existing cards into a free all-in-one payment card, built on Mastercard's payment rails.

With the new program, when one of the underlying payment cards already earns crypto rewards, customers can reportedly "double dip" and earn crypto rewards on both cards at the same time.

For US users, every purchase will be eligible for the perk. 

Customers will apparently be able to earn rewards across a range of eligible digital assets, none of which were explicitly named, and then keep track of their tokens and their value in the Curve app.

If users choose to spend their digital assets, they can do so via the ‘Curve Cash’ wallet. 

The new cryptocurrency rewards program will be available for customers worldwide.

The new service is delivered in partnership with B2B digital assets infrastructure provider Zero Hash, which specialises in allowing platforms to integrate digital assets natively into their own customer experiences.

Shachar Bialick, founder and CEO of Curve highlighted that despite rapidly growing adoption in recent years, crypto for many “remains a complete unknown”.

Bialick feels the new integration may help to offer a route into cryptocurrency for the “crypto curious market”.

Edward Woodford, CEO, and founder of Zero Hash said his company is focused on helping firms like Curve “to focus on developing impactful crypto user-experiences while we abstract away the complexities of regulatory compliance and technical lift”.

The news comes after Curve raised $95m in funding in 2021, and launched in the US in March 2022.

The firm claims it now has over 3m users and that it now competes in 31 markets.

Despite its expansion into new markets, Curve has by no means been immune from wider job cuts within the fintech industry.

In June, the company made 60 to 70 people redundant, joining Klarna in significantly cutting down its workforce.