Checkout.com launches AI-powered optimisation engine to increase merchant revenue
Companies including Klarna have already reported an average increase in acceptance rates with ‘Intelligent Acceptance’.
Checkout.com is launching ‘Intelligent Acceptance’, a product to help merchants optimise their acceptance rates and grow their revenue.
The AI-powered optimisation engine, trained on “billions of transactional data points” from Checkout.com’s global network, has reportedly already enabled transactions creating around $750m of new revenue.
For more than 30 merchants, including Klarna, NordVPN and Reach, acceptance rates are up by 9.5 percentage points, with the tool also helping to lower transaction fees and operational difficulty.
“We fundamentally believe in abstracting complexity for businesses and empowering them to optimise their payments with ease. Machine learning enables us to offer this to our merchants for the first time at scale,” Checkout.com chief product officer Meron Colbeci said.
“Merchants alone lack sufficient data to effectively train an AI algorithm, whereas we can leverage our expansive global transaction data to provide real-time insights. That’s why we’ve built an adaptive AI-powered payments engine to constantly optimise acceptance rates — unlocking more revenue, saving merchants time and offering greater cost controls.”
According to Checkout.com research in collaboration with Oxford Economics, $50.7bn was lost last year in false declines — when a customer who has sufficient funds in their account has a purchase incorrectly declines — and around 25 per cent of customers abandoned a purchase because of too much friction.
“Since going live with Intelligent Acceptance, the authorisation rate of payments processed on Checkout.com's rails has increased by nearly 10 per cent,” Reach head of key partnerships Melissa Pottenger said.
“In a game where small improvements drive big impact, this performance improvement is colossal for our business and, crucially, for our client's bottom line.”