eToro inks women’s football sponsorship deals
The trading and investment platform has announced sponsorship deals with Arsenal, West Ham, Crystal Palace and Everton women’s football teams, as it looks to tap into the rising trend of female investors.
Trading and investment platform eToro is looking to tap into the rise in female investors by inking sponsorship deals with several women’s football teams.
eToro has agreed sponsorship deals with Arsenal, West Ham, Crystal Palace and Everton women’s football teams.
The sponsorships- which include sponsorships of the men’s teams of the four clubs- come as the trading and investment platform is looking to up its presence in women’s sport, particularly in the Women’s Super League.
The move also comes as eToro wants to tap into the growing number of female retail investors.
It says the proportion of eToro clients who are female has jumped 33 per cent since the Covid pandemic.
The sponsorship will see eToro branding visible at games on perimeter advertising systems around stadiums, while eToro will also be teaming with the sponsored clubs on activations throughout the new football season
eToro says the sponsorship will mean that the clubs will have an “opportunity to connect with the UK’s rapidly-growing retail investor community”.
The new sponsorship deals extend eToro’s footprint in sport sponsorship, following it recently agreeing a new partnership deal with Premiership Rugby.
eToro also has sponsorship deal with other football teams including Ligue 1’s AS Monaco and Premier League clubs Aston Villa and Newcastle.
Stephanie Wilks-Wiffen, director of marketing at eToro, said: “Football and investing have traditionally been male-dominated activities but in the last few years, this has been turned on its head.
“With the explosion of women’s football, and the growing number of female retail investors, it makes complete sense for eToro to have a presence at women’s games, where we can support the continued growth of this sporting community.
Arsenal’s chief commercial officer, Juliet Slot, said: “Our extended partnership with eToro is another strong indicator of growth in women’s football and our continued investment to make the game a strong proposition for our partners.
“It’s exciting to see the way the game is developing, with the crowds coming in numbers to see our matches and commercial partners also supporting the growth of the game in new areas.
“Sustainable growth is only possible through collaboration, and it’s great to have bold, like-minded partners joining us on our journey.”